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June 17, 2005
Trust Bounty
So I'm opening up a kitchen cupboard, and my four year old son James points to a roll of paper towels and says, "What's that daddy?" I respond, "A roll of paper towels." He replies, "No it's not, that's Bounty." I look at him quizically, "Yeah, but that's just a particular *brand* of paper towells, it's still paper towels. How did you know that." He points to the word, Bounty written diagonally across the package, and then says "Trust Bounty." I respond, "That's right James it says Bounty." James then says, "Yeah, it does, and they're strong too."
Wow! James knows his alphabet and can even recognize certain words, but he can't read yet. I don't think it even said the word trust on the package. I can only assume that at some point, he saw a Bounty commercial, and remembered that the slogan was "Trust Bounty", and that they were purported to be stronger than *other* paper towels. The only TV we let him watch is typically PBS stuff without standard commercials.
It freaks me out when I realize the power of a child's mind, and that it's *MY* responsiblity to help expose them to meaningfull stuff. :-)
Posted by mark at June 17, 2005 3:08 PM Subscribe (FeedBurner)